In 2020-2021, we are experiencing new skin problems. Prolonged mask life brings us a problem like “clogging pores” or “dirty with pores”. Through these skin problems, the new skincare trend has emerged. For this new skin problem, products focusing with absorption of clay enliven the market. This is because clays have a property of absorption. Each clay possesses a different character and a different mineral equilibrium, but the common property is “absorption”. With its absorption property, clay is good for removing dirt from pores or removing old cuticles with the skin.
A lot of cosmetic brands in Japan have launched Clay washing in 2021. Clay washing has existed in the category of washing and cleanser. However, it held only a small share of the category. We feel we haven’t seen so much washing clay come to market. In 2021, we can see some characteristic washing and cleansing products with clays. Especially, Kanebo’s “SCRUBBING MUD WASH” won the Best Cosmetic Award 2021 in several cosmetic magazine in Japan. It is scrub washing cream containing Moroccan lava clay. There are a lot of products with clay besides this one. Clé de Peau Beauté “GOMMAGE ANFINANT” is a clay paste which contains selected natural clay. SNIDEL “CLAY CLEANSE” uses 3 mineral rich clays which are blended with good balance. THREE “BALANCING CLEANSING OIL GEL” is a gel cleanser which contains white clay and the other washing ingredients.
Those are just part of well selling clay products. We can see there are several kinds of clay existing in the market. We would like to share about typical clay in the market today.
Bentonite
Clay mineral composed of mainly Montmorillonite. If we put Bentonite with the skin, it absorbs sebum specifically.
Kaolin
Natural clay. The name of Kaolin comes from “Kauling” where pure white clay was mined in China. It has adhesive property.
Moroccan Lava Clay
One of smectite, mined in Morocco. Rich with magnesium and good adsorption.
Sea Silt
Deposit in the sea. Especially, Sea silt derived from Okinawa is called “Kucha”.
Apart from above clay ingredients, you can find a mixture of clay, color clay which had various functions. You can consult with an expert contract manufacturer when you produce a clay washing or a clay mask for your unique brand, you can consult with an expert contract manufacturer.
※Reference : VOCE, Cosmetic Ingredients Online, Cosmetic-Inf.jp, Chemical Book
If you are curious about clay washing or clay mask which are made in Japan, you can contact us.