What is the most important process with your skincare? In another word, what makes your skin the most beautiful? Is it Serum? Cream? Mask? No. In Japan, women think cleansing and washing make their skin beautiful. We have make-up in a day, and cleanse and wash the make-up at night. We think that having make-up for a long time gives a lot of strain on our skin. Therefore, it is necessary to cleanse and wash the make-up. As a report*1 by a major research company in Japan, the No.1 skincare item which is regarded as the most important among women is the cleansing: 34.7% of women choose. Furthermore, 21.1% of them answer that facial washing is also important. Cleansing and washing got the majority in this survey.
*Ref 1: Fuji Keizai cosmetics marketing catalogue 2017, target age: 20-59 years old
We, the Japanese, use cleansing and washing separately. We consider “Cleansing” as removal of make-up. “Washing” is considered as washing dirt, excess sebum and a residue of make-up. We say this method is “W( double)-cleansing”. We carefully select a type of cleansing and washing agent in accordance with the thickness of make-up and skin type. This is one of reasons why we have various types of cleansing and washing in the market.
We want to share with you how to select and how to use those cleansing. And the next time, we want to share with you about washing agents.
Types of Cleansing by Shares
1, Cleansing Oil
Oil type of cleansing. Oil shares one-third of cleansing market. Good for removing heavy and long-lasting make-up.
2, Cleansing Cream/Milk
Cream or milk type of cleansing. With its moisturizing finishing, it is accepted by consumers with dry skin. We can massage with cream while cleansing.
3, Cleansing Gel
Gel type of cleansing. There are oily gel and watery gel cleansing. Watery gel cleansing feels a fresh finishing. Oil gel cleansing feels a moisturizing finishing.
4, Cleansing Lotion
Water type of cleansing. Using cotton and wipe-off a make-up. The simple method is widely accepted by working women. They can go to bed after wiping-off their make-up.
Each type of cleansing has each characteristic. You can select the type of cleansing depends on your skin type or make-up type. In order to protect your skin and cleanse make-up well, it is very important to select a right type of cleansing in accordance with your skin and make-up. You can refer to the following chart of cleansing function among cleansing category. This chart may be useful when you select a cleansing.
*Ref 2: official textbook of cosmetics skill-test grade 1 in Japan (second edition)
In addition, we have a few unique types of cleansing in the market recently. We have already had a various cleansing, but the following cleansings are well accepted by the market, because the comfortable texture is welcomed and loved by a consumer. We seek a comfortable and relaxing texture with a cleansing, such as we seek a comfortable texture with a cream or serum.
●Hot cleansing gel
Gel type of cleansing with hot feeling. Hot cleansing appeals to consumers as a cleansing which take care of pores.
●Cleansing balm
Balm type of cleansing. Balm melts on your skin and turns into oil. Cleanse make-up well, but no friction with its thick texture.
The most important is to cleanse your face with the right cleansing and right way every day. Then, you make your skin smooth and beautiful.
We will talk about face washing as the next step to cleansing next time.